Predicting how to reach your intended audience and get them involved in your operation has always been a challenge. Small and big companies, as well as those operating globally, all face the same challenges. If you can’t get the message to the correct people at the right moment and platform, it doesn’t matter what products or services they are. Visit our website and learn more about geofencing marketing.

Although you could use traditional marketing methods like billboards or commercials to reach the Middle East’s saturated markets, digital advertising is more effective. Here are a few reasons you shouldn’t use anything but the best digital services.

1. Cost-Effectiveness

If even billboards at the end of the earth and commercial spots for 3 in the morning aren’t free, what can you do to make your dollar go further? How do you combat the notion that marketing expenses are expensive?

Google, Facebook, etc., have no minimal barrier to entry, even though high budgets and engagement are highly encouraged. The platforms allow you to spend a limited amount of money on advertising. You could even launch a campaign for 5 dollars if that’s what you want!

2. Attract a more targeted audience

You can only reach consumers who use that particular advertising platform when you use the traditional method. Although you may not have the capability to customise your message, it is still possible to reach specific audiences.

With digital marketing you can reach out to individuals on the basis of age, employment, gender, salary, location, hobbies, and much more… all at no additional cost! Google Analytics, Facebook and other free analytical tools will help you determine which demographic breakdown is applicable to your organization.

3. Brand Awareness

It is all about hoping that your target audience will be at the exact right location at exactly the right moment. In essence, you’re hoping your intended audience can physically notice your efforts.

You should use an online platform to reach consumers that are constantly connected. There will be approximately 99% active internet users in 2021. If you use digital marketing, your audience can be reached whenever they open their smartphone, tablet, or computer. Social media is where 52% of brand discovery occurs.

4. Lead Generation

With traditional marketing, it is difficult to monitor and track your progress. For the conversion rate (the rate at which people see your ad compared to how many convert into sales), only digital ads let you attach forms with contact information to ads.

A three-pronged strategy is used for lead generation using digital methods.

* You will know how many viewers responded in the desired way to your ads.

The ability to send leads via email and telephone is available.

This allows you to quickly qualify leads and convert them into sales.